Big Story, Small Budget
Most of us don’t have the luxury of big marketing budgets. No high-end production teams, no glossy campaigns, no soundtrack that eats a year’s salary. What we do have are stories worth telling — and that’s what matters. I’ve spent much of my career in nonprofits and small organizations where “make it work” wasn’t just a phrase, it was a job description. We told stories with borrowed cameras, volunteer energy, and free tools. And often, the result was stronger than if we’d thrown money at it....
